Caught a nasty cold. In an earlier post I challenged readers to come up with a brand that was built within the last 10 years largely upon advertising, and without the benefit of a manifestly superior product or service.
Most people failed by mentioning brands that were built well before the 10-year…
Read the complete post at http://www.grokdotcom.com/2008/10/28/the-brand-that-sneezed-its-way-to-success-and-then/