“Do I really need that?”
Those are probably the 5 scariest words in website optimization today. More and more visitors are asking themselves that question and then not buying.
They’re applying a considered purchase mindset to much lower price-points than ever before. And most websites’ copywriting is coming up short in the face of…
Read the complete post at http://www.grokdotcom.com/2008/11/26/7-ways-to-win-over-reluctant-buyers/