In case anyone has ever questioned our emphasis on the power of the Unique Value Proposition, we thought we’d publish this brief case study.
Unique Value Proposition (or Unique Campaign Proposition), is a brief, concise statement about what makes your website/business unique, and why customers should buy from you and not your…
Read the complete post at http://www.grokdotcom.com/2008/12/23/mini-case-study-unique-value-proposition-a-33-conversion-lift/