In the column, “Calling You to Action,” I covered the basics of optimizing the calls to action on your site. The column prompted this comment from “Florida Design” that appears on our blog:
I keep telling people this. I don’t think that optimizing a site for conversion is a “Call to…
Read the complete post at http://www.grokdotcom.com/2009/01/02/the-sciences-and-disciplines-of-web-site-optimization/