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Ecommerce Alchemy: Turning Disgruntled Customers Into Brand Advocates

boxing.jpgWhen something goes wrong with a product or service and you’re looking to request an exchange, return or be compensated somehow for the inconvenience, you probably expect a fight when contacting the vendor. This is a result of companies missing the mark on successfully meeting our customer experience basic expectations.

I had…

Read the complete post at http://www.grokdotcom.com/2009/01/29/when-a-customer-expects-a-fight-its-your-chance-to-gain-their-loyalty/