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Shopping Cart Abandonment Woes

Last week, Brendan tackled how to answer the 5 unanswered questions customers face in the shopping cart (other than shipping costs). According to a recent study by PayPal and comScore, 45% of US online shoppers had abandoned shopping carts multiple times in just three weeks.

Why were shoppers abandoning their carts?

46% of online shoppers…

Read the complete post at http://www.grokdotcom.com/2009/07/01/shopping-cart-abandonment-woes/