Our last conversion rate exercise asked you to perform several very simple exercises to answer the question for your visitor: why she should do business with you. Did you come up with a good TweetVP and identify the 25 interesting things about your business?
There are dozens of these exercises that you need…
Read the complete post at http://www.grokdotcom.com/2009/07/16/conversion-rate-exercise-communicating-value/