Here’s the first thing to remember about frame switching as it applies to copywriting:
All copywriting stories are “nested.”
In writing copy you inevitably create – at a minimum – one frame of reference: the one between your authorial voice and the reader.
In fact, copywriting teachers often advise aspiring writers to “talk” onto…
Read the complete post at http://www.grokdotcom.com/2009/07/30/a-copywriters-intro-to-frame-switching-and-nested-storytelling/