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Lots of folks have been asking us lately about the connection between site traffic levels and online optimization strategies . There are definitely some correlations, but there also seem to be some myths or mis-perceptions about those connections. We often get asked: How much traffic do I need before I start optimization? Do I get…
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Lots of our clients and prospects are asking questions along the lines of: I want to optimize before the Holiday rush, but I don’t want to introduce too much change at such a critical time. A valid question/concern, to be sure. Our answer is, of course, “It depends.” However, here are…
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OK, Grok faithful, we all know that the Holiday Season is coming fast . Last year was “make or break” for a lot of eTailers, and this season will be critical for many more. The ones who make it through will be those who are passionate about the customer experience, AND who…
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I saw something today that disturbed me a bit (see pic). What you see is a free icon set I found with the standard 30, 60 and 90-Day Money Back Guarantee emblazoned in gold. I’ve been seeing similar graphics on websites more and more lately. We’re partly at fault because…
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Ralph Wilson's internet marketing resource, Web Marketing Today, posted Part 1 in a two-part video interview with our Bryan about concrete ways to improve product pages for higher conversions.
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The ecommerce shopping cart is a great place to run tests, as simple changes (layout, copy, color, etc.) often yield fantastic results . There are unanswered questions in the minds of our customers that we think are obviously answered on the page, but they’re not. If you’re not sure about what those unanswered questions…
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Q: My ads get about 1,400 to 1,500 impressions per day, and I’ve had an account for about three weeks with Commission Junction, yet I’ve had only four clicks and zero conversions. Any tips? A: It’s a little hard to give advice when I don’t know your site focus and what you’re promoting. For all I [...]
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I’ve written about this before , but new reports keep reinforcing the point that most organizations don’t know what to make of their Web Analytics, meaning they can’t take action to improve their site based on the information they have. And while the best bet in these situations is simply to hire an…
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One of the great things about testing and optimization is that you can use it to challenge assumptions and keep your site design’s effectiveness up-to-date. No website element , no matter how pretty and well-designed , should be excused from an occasional test to make sure it’s giving you ROI . In our fast-moving…
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You can use every marketing strategy under the sun, but if they don't translate into conversions, it's all for nothing. Some methods take longer than others to lead to conversions, and there are hundreds of variables that come into play for the success of any campaign. Conversions end with your site. That's why you need to concentrate on what is and what isn't working. There are plenty of web analytics tools that can help you figure out where your traffic is coming from, where you...
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According to copywriting legend Eugene Schwartz , a headline’s main job isn’t to sell; it’s to gain the readers attention and compel them to read the ad. And this is sound advice, but the Internet also requires one other thing in today’s web 2.0 copy world … Step 1. Scent: Web copy adds…
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The spending level for Valentine’s Day gifts this year will be slightly lower than last year - $140 to be spent by men (versus $166 in 2008), and $75 (versus $90) to be spent by women, according to the BrandKeys Valentine’s Day Index, writes RetailerDaily. Mature consumers prefer single-image advertisements over ads with…
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It’s been some time good reader, so happy end of January. We’re one month closer to summer.
I realize times are tough right now – budgets are cut shorter than Barack Obama’s hair, company headcount is shrinking faster than Nortel’s stock and general uncertainty is causing big-time havoc on anyone looking at long term planning. [...]
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In my last several columns, I’ve reviewed some basics of conversion optimization. “ The Sciences and Disciplines of Web Site Optimization ” covered some of the science and professional disciplines needed when doing conversion analysis. That got us talking around the company water cooler, and someone suggested creating a list of the…
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In case anyone has ever questioned our emphasis on the power of the Unique Value Proposition , we thought we’d publish this brief case study. Unique Value Proposition (or Unique Campaign Proposition), is a brief, concise statement about what makes your website/business unique, and why customers should buy from you and not your…
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