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I just read a somewhat surprising story about Zappos.com being acquired by Amazon.com . The details were posted to Zappos’s blog yesterday in a very Zappos-esque transparent style, including an 8-minute video of Jeff Bezos talking about the alliance, along with some good stories about Amazon’s early days and foibles. The surprise comes…
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If you haven’t seen it yet, you’ll want to check out this YouTube video of 2 Domino’s employees: Click here to view the embedded video. So, might that have some rather profound effects on Domino’s marketing efforts? Think you’ll be eating at Domino’s anytime soon? What’s interesting is that the basic principle behind…
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It’s a commonplace on the Internet that the traditional 30-second TV spot is dying. What with increasing media fragmentation, the new “attention economy,” and TiVo/DVR’s, etc, etc. Of course, there have always been some level-headed voices of dissent , but it was still interesting to read this bit of research on the…
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At the eMetrics Summit today, Google Analytics announced new enterprise-class features including custom reports, advanced segmentation, an API, as well as an updated interface, richer data visualizations, and an integration with Google AdSense TM . * Custom reports * enable customers to create their own reports with the metrics they want to compare organized in the way…
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Google released another great tool into the market today, Google Insights for Search. Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in your relevant search terms. It allows you to compare search volume patterns (and trends) across specific geographic [...]
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After reading Danny’s, and Mel’s first impressions of the new search engine launched by former Googlers, Cuil, I did what anybody in the industry would do first: search for their name. I wouldn’t consider the result set the best choice, but the results were at least somewhat relevant.
However, my big concern came when I searched [...]
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Today we (FutureNow, FUTR.OB), issued a press release where we “sorta kinda” spilled the beans. We’re only accepting alpha clients right now and we’re not disclosing the name yet (hence, its code name: “Dr. Phil”) but we’re psyched. This is the best thing FutureNow has ever done. Check it out:
Customers will be buying subscriptions to [...]
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Adobe was the first company to introduce the concept of plug-ins to software (Photoshop), to open up Post Script standards, now they are opening up Flash so that search engines can crawl the files. Kudos to Adobe! This is wonderful way to enhance a powerful tool.You’ll have the power. Now, keep in mind though that [...]
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A new report entitled Information Overload: We Have Met the Enemy and He Is Us was written up recently in the Wall Street Journal and the New York Times. Commissioned by Basex, it details how information overload, particularly task interruptions, costs the Enterprise $650 billion a year in lost productivity.
That’s a very large price [...]
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