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The latest post from Hitwise discusses where users travel after leaving Twitter. The post further breaks down the various news and media sites which receive the greatest traffic from Twitter. Twitter.com accounted for 0.14% of upstream visits to News and Media sites last week. (Note that we are measuring website visits from Twitter.com only.) This compares to 3.64% from Facebook and 1.27% from Google News. Facebook was the #3 source of visits to News and Media websites last week. Google News was...
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It’s a saga we’re all familiar with by now: create a pretty awesome web service, start a trend, become a media sweetheart, make lots of money (VC or acquisition), get slapped with a lawsuit. Or two. Or fifty billion. Facebook added two more lawsuits to its heap recently: a countersuit from Power.com and a click fraud proceeding. Facebook filed suit against Power.com in December. Facebook claimed the one-stop social-media aggregator was infringing upon their copyright, violating their...
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Facebook is charging hard toward hitting that $550 million in revenue number that was put in front of potential investors recently. Of course, their pay per click model of advertising is going to be a critical component of getting there. It seems that there have been some troubles with click fraud for the past month or so which as TechCrunch reports , has set off some heated discussion of Facebook and its inability to tell advertisers “what’s on their mind.” As initially reported...
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When your business relies on an increasing trend in click fraud, what do you do when the bottom drops out of the numbers? That’s the predicament facing Click Forensics as its fourth year of providing its Click Fraud Index shows a dramatic drop in the average industry click fraud rate. The fourth quarter of 2008 was all gloom and doom , with the rate climbing to 17.1%, but the first quarter shows a drop to 13.8%–that’s about a 20% decline. Never fear, there’s bottom line to...
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