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• How to Handle Jargon and Acronyms

  Here’s an issue/question that arrived in a comment to my post on Playing an Idiot Online [emphasis mine]: “Brilliant post. We get this all the time, when designing websites for our clients……..But our clients will often use the line “but my customer understands this terminology, these acronyms, my customer is from a… Posted Aug 13 2009, 02:39 PM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: copywriting, Improving Conversion, Online Persuasion, Customer Focus, Persuasive Online Copywriting, seth-godin, online-copywriting, Bob Bly, Dealing with Jargon in online copy