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1. What is the best way to generate sales online ? A Forbes study shows that 48% of marketers said that search engine optimization (SEO) was the best method for generating conversions online. It’s always easier to start when visitors have some level of intent. 2. Search drives more sales, but shoppers are thinking…
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1. Econsultancy shares how the Verified by Visa program may be a conversion killer . 2. Dr. Ralph Wilson interviews my good friend Avinash at the eMetrics summit about Useful Key Performance indicators for small business . Ralph also did a few interviews with me. Here is the first one on “ The Winning…
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1.Google Analytics announced some changes to the referring urls coming from Google search engine results. We later learn that Google adds rank information to referral URL . 2. Google Analytics also announces the availability of a read-only API to their application. Several customer examples of applications built on this API are announced, including FutureNow’s…
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So your friend shows you this book he can’t stop raving about. After giving it the old dust-cover/random-flip-through examination, you pretty much decide to buy it. Now, when you arrive at amazon.com, my question is: are you at all interested in the book recommendations that Amazon has for you? Absolutely not, right? …
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After my initial post on blog-ified and geographically falsified landing pages , I ran into a few more such pages and they all shared the “2-product combo with a free trial of each” strategy . So it’s only fair to ask: can you get sophisticated and wary audiences to buy pseudo-snake oil simply…
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I guess it was professional curiosity, but I actually clicked one of those facelift-in-a-bottle ads while visiting some blog. And hell if I wasn’t intrigued by the landing page’s sleaze-bag persuasive techniques. Take a look at the screen shot I took of the landing page. What do you think most caught…
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The spending level for Valentine’s Day gifts this year will be slightly lower than last year - $140 to be spent by men (versus $166 in 2008), and $75 (versus $90) to be spent by women, according to the BrandKeys Valentine’s Day Index, writes RetailerDaily. Mature consumers prefer single-image advertisements over ads with…
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Don’t miss the 15 year old and still current Calvin & Hobbes on the financial crisis http://bit.ly/RqdH . Don’t miss my interview with David Szetela on PPC Rockstars today. You’ll hear us discuss the top page and ad elements that every PPC advertiser should test. What do you think - Is Twitter the Next Second…
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No less of a copywriting authority than Gary Bencivenga has declared credibility as THE most important factor in effective copywriting. Why else would he call “Yeah, sure” the two most powerful words in advertising ? Once you’ve gained the reader’s interest through relevance, buyer confidence is everything - without it the sale is…
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1. Site-Perf - get an accurate, realistic, and helpful estimation of your site’s loading speed. The script fully emulates natural browser behavior downloading your page with all the images, CSS, JS and other files – just like a regular user. A unique feature is that site-perf.com allows to measure packet loss…
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Amazon just launched Windowshop.com . When you get there you see a wall of images that you can then scroll across using a mouse or keyboard. By zooming in you get a preview of a particular album or film or book. If you want to purchase it, just click through to…
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Google Analytics provides some great information about what is happening on your website. But what if you want to take it to the next level? Thanks to the many smart people who have created these wonderful hacks and plugins to get you some powerful additions to Google Analytics. Please note most of these need the [...]
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Have you ever wished you were Bond? James Bond? Here are 007+007 = fourteen ways to spy on your competitors’ web sites, without breaking any FISA laws.
1. Statbrain - Using several sources, Statbrain’s algorithm computes the number of visitors to a website based on offsite factors like backlinks, Alexa Rank etc. Statbrain does not have [...]
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I won’t name names, but recently we had a client come back with a new redesign for their website that uses white text on a black background. You might have experienced the same thing at some point. Your team may all agree it looks totally snazzy. But this link is a great illustration of why [...]
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You gotta love a contest dedicated to preserving the fine art of crafting so-bad-their-good opening lines. The Bulwer-Lytton Fiction Writing Contest is named after the original author of the line Snoopy made famous: “It was a dark and stormy night,” and continues to inspire the creation of beauties like this year’s winning entry from [...]
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