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"Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. In this week's edition we are taking a slightly different tack and focusing on ecommerce and social media. Among other things, we have pulled together several articles that focus on creating a Facebook Fan Page that really works. Facebook Grows as Ecommerce Platform - EDL Consulting Since it achieved profitability in 2009, Facebook has begun a slow trajectory toward greater use of ecommerce. A deal with PayPal in February led to greater development of Facebook's virtual product sales, which in turn have led to the sale of consumer goods through brand fan pages. Procter & Gamble has become the ...
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If you are an ecommerce merchant, your business likely cannot survive without search engine exposure through Google. But Google has over one hundred other services and products that have blossomed from its core web search tool. Just keeping up with the names of these products is challenging, let alone figuring out how you can utilize them to improve your bottom line. Let's take a look at the Google services most relevant to ecommerce site owners and some of the newer features that you can leverage for your business. Google Web Search Google's flagship search engine is still the go-to Internet entry point for much of civilization (with Facebook representing a worthy challenger). One of Google's more recent advances in search technology...
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Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the March 2010 installment of "Great Ecommerce Ideas." "Add to Cart" vs. "Buy" "Use phrases like 'Add to Cart' on your buttons rather than phrases like 'Buy.' Consumers don’t like commitment. It is like saying 'Will you go on a date with me?' versus 'Will you marry me?' You are more likely to say yes to the date because less commitment is required." Stephanie Leffler
CEO
Juggle.com -- Watch PPC Metrics Weekly "If pay-per-click advertising (PPC) is part of your marketing strategy, establish a set of core performance indicators and pay attention to those metrics o...
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"Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. Bing/Yahoo! Deal Signals Impending Change in Search - ZippyCart The Microsoft Bing/Yahoo! search deal has been given a green light from the U.S. Department of Justice and the European Commission. Most ecommerce sites focus on their attention on Google because it has consistently owned the search market for the past few years. With this merger-taking place, the landscape may change. Yahoo! Expands Relationship with Twitter - All Things Digital In an effort to enhance the appeal of its online properties via the use of popular social networking features, Yahoo! has announced plans to integrate Twi...
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"Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. Facebook Drives a Majority of Social Sharing on the Web - TechCrunch Why does Facebook matter to marketers? For many reasons, but add a new one. It drives as much as 44 percent of all social sharing done on the web. That's significant for a number of reasons, not the least of which, it's turning Facebook into a social search engine. Facebook is the Web for Millions of People - The Steve Rubel Lifestream Blogger Steve Rubel says that Facebook is moving from being a place where people connect to each other to a site where people connect with businesses. For many, it is the first site they visit i...
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"Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. The Era of the Coupon is Back - Mashable Thanks to the recession and high unemployment rates, people are clipping coupons again, and that includes online coupons as well. This article teaches you how to create effective coupons that get customer attention. Turn Your Facebook Fan Page Into an Email Newsletter - TechCrunch NutshellMail is a service that offers a Facebook Fan Page application that allows administrators to easily add an "Email Newsletter" function to their page. Fans opt-in to receive updates that highlight recent content from your page. They control what they receive and how often...
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For this Chart of the Week, we compare the gross sales of the world's largest physical retailer against three of the largest web-only businesses. The information used in the chart was taken from Yahoo! Finance. The chart compares gross annual revenue of Walmart, Google, eBay, and Amazon for the 2007 and 2008 fiscal years. For Google, eBay and Amazon, the fiscal year ends on Dec. 31. For Walmart, the year ends on Jan. 31. We chose to compare these companies because they represent the largest brick-and-mortar retailer against some of the most prominent online-only retailers and against the largest search engine. In the 12-month period ending January 31, 2009, Walmart's gross revenue was approximately $405.6 billion, up $26.8 billion from...
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"Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. 11 Outstanding Online Resources for Web Developers - Mashable A web developer's job is almost never done. You are always looking for ways to improve your skills and keep up with the latest in web trends. Mashable provides this list of 11 top resources to help. 21 Ways to Increase Your Conversion Rate - ClickNewz Here is a panoply of tips that can help you increase your site's conversion rate. They include categories such as trust factors, user experience, merchandising offers and checkout factors. "Make the checkout process short" is one. 101 Five-Minute Fixes to Improve Your Web Site - Focu...
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The first stage of using Google Analytics effectively is to regularly check your core numbers, such as visits, the bounce rate, referrers, and sources. For small business owners, consistent monitoring can provide a reasonably clear idea of what is happening on your site. But when maximizing ecommerce profits is essential for your business, you want to take your analysis to the next level. Google Analytics Filtering and Segmentation are the tools you need. That's because the more you can segment your data, the more you can understand the behavior of your customers and the more effectively you can take actions to increase revenue. As a basic example, if you can segment out the visitors to your site who have arrived from a specific advert...
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Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the February 2010 installment of "Great Ecommerce Ideas." Help Men Find Valentine’s Gifts "With Valentine’s Day on the minds of many men who want to surprise a loved one, try appealing to male shoppers with great values and get right to the point. Help overwhelmed men find great gifts on your site by keeping your ads and promotions simple, yet elegant." Mike Sprouse
Chief Marketing Officer
Epic Advertising -- A Human Face Can Increase Conversions "People prefer doing business with people, and want to know that if they have a problem, there’s someone there to help...
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"Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. Apple iPad Could Have Profound Effect on Ecommerce - EDL Consulting To say there is a lot of talk about the [newly released] Apple iPad is an understatement, but could it have an effect on ecommerce? In one respect at least. It would allow major media companies to put their content behind a pay wall making access available only to those willing to fork over the dough. Checking In and Out with Location-based Services - MediaPost The next phenomenon in Internet tech may be location-based services like Foursquare and Loopt, but whether they are good for business may still be open to question. Medi...
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Monitoring how often a particular word or phrase is searched may help marketers track consumer trends and predict which keywords will be popular in the coming year. Google provides a tool specifically to monitor keyword-search trends. Google Insights for Search lists the top Google search terms for any and all queries. Google Insights for Search does not provide absolute data, rather it gives a relative score by which to compare two or more keywords. The highest search volume for the most popular search term is given a score of 100 and all other search terms and volumes are given scores relative to that point of highest search volume. You can filter the scores by type of search (Web, Image, News, Products), geographic region, time fra...
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Spammers were exploiting social networking sites and phishing was one of the top crimes around the globe in 2009, according to a study released by email service provider, ReturnPath. In a retrospective list of the top ten email trends for 2009, ReturnPath puts the proliferation of unwanted email at the top of the heap. Spam, Spam, Spam The number of unwanted email messages sent in 2009 reached the highest levels ever recorded. ReturnPath quotes a statistic from online security management company MX Logic that says spam accounted for 94.6 percent of all emails last year. A quote attributed to AllSpammedUp reports, “Spam has increased over 141 percent since March 2009, and also found that spam volumes grow by over 117 billion emails a da...
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The beginning of a new year is good time to review your pay-per-click advertising campaigns and implement steps to improve their effectiveness. Here are five New Year's pay-per-click resolutions that I recommend. Resolution 1: Improve performance tracking Attached is a spreadsheet called "Sample Monthly Report." As a pay-per-click consultant, I use this to track overall monthly performance of client campaigns. Even though it is time-consuming to keep it up to date each month, interesting trends (such as costs-per-sale, seasonality trends, and click-through rates) begin to emerge after a few months. Monitoring on a weekly and daily basis is even better. Resolution 2: Organize your account optimization schedule Attached is a simple ...
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"Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. Is Your Return Policy a Forgotten Fundamental? What motivates customers to make a purchase? Price, free shipping, a large selection? While all of those factor in, it could be “trust” that makes the difference. A return policy is one sure key to building the trust and confidence in consumers so they hit the “buy” button. What does yours look like? Is 2010 the Year You Get Started Using Social Media? Many ecommerce merchants are leveraging social media very well. (Can anyone say Zappos?) This post outlines some guidelines to get started. The State of Ecommerce in Canada Weather in Canada is fro...
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