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• How to Write Newsletters That People Actually Read

  There’s a really interesting discussion going on in the comment section of Bryan’s post - The More You Post, The Better You Rank . Technorati released a report that found the top blogs post multiple times a day. Bryan asked if readers prefer blogs with multiple posts or a single daily posts … Posted Nov 25 2008, 07:15 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: Content, interesting, A/B Testing, persuasive copywriting, MarketingSherpa, post, comment, technorati, section, newsletters, discussion

• Part 2: Marketing to Canadians - Special Report from MarketingSherpa…

  Just a real quick post to let you know that further to let you know that further to last Friday’s post referencing part 1 of Marketing to Canadians (a Special Report from MarketingSherpa), we’ve now got a link for you to view part 2 of the report …which is is equally informative. Part 2 includes creative samples of Canadian-specific [...] Posted Jul 17 2008, 02:48 PM by Persuasive e-Marketing » Carolyn Gardner Filed under: ecommerce, Marketing, Email Marketing, Customer Experience, Web Analytics, Viral Marketing, optimization, Social Media, Conversion, Personalization, Carolyn Gardner, Sitebrand, HTML, brand, Target, Kiyonna, Canadians, MarketingSherpa

• Marketing to Canadians - Special Report from MarketingSherpa Praises Canadian Personalization

  A couple of months ago, I had the pleasure of speaking with Natalie Myers, a reporter from MarketingSherpa. She called me because she was curious to understand more about the Canadian online shopper. Since I’m a marketer who happens to be very plugged into the online shopping world, I was happy to step up and share [...] Posted Jul 14 2008, 10:52 AM by Persuasive e-Marketing » Carolyn Gardner Filed under: ecommerce, Shipping, Customer Experience, Web Analytics, optimization, online shopping, Conversion, Personalization, Carolyn Gardner, Sitebrand, brand, Kiyonna, studies, Natalie Myers, Canadians, Proactiv Solutions, MarketingSherpa, geo-targeting, Canadian dollar