Browse by Tags

• Advertising
• articles
• copywriting
• Direct Response Copywriting
• Emotional Priming
• Improving Conversion
• Perusuasive Online Copywriting
• psychology

• A Copywriter’s Intro to Frame-switching and Nested Storytelling

  Here’s the first thing to remember about frame switching as it applies to copywriting: All copywriting stories are “nested.” In writing copy you inevitably create – at a minimum – one frame of reference: the one between your authorial voice and the reader. In fact, copywriting teachers often advise aspiring writers to “talk” onto… Posted Jul 30 2009, 08:09 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: copywriting, articles, Improving Conversion, Advertising, psychology, Emotional Priming, Direct Response Copywriting, Perusuasive Online Copywriting, Nested Storytelling