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Most valuable writing lesson ever. Or so says Steven Pressfield in this blog post on how his first professional job as advertising copywriter indelibly carved this truth on his psyche: “Nobody wants to read your ***. Let me repeat that. Nobody–not even your dog or your mother–has the slightest interest in your commercial…
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Bryan Eisenberg was recently asked the following question via e-mail: “I know you are very busy, but I would like your help. I have read your blog(s) about Unique Value Proposition over and over (and others too). I am perplexed. How do you distinguish between a Unique Value Propostion and tag…
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According to copywriting legend Eugene Schwartz , a headline’s main job isn’t to sell; it’s to gain the readers attention and compel them to read the ad. And this is sound advice, but the Internet also requires one other thing in today’s web 2.0 copy world … Step 1. Scent: Web copy adds…
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My name is Bryan and I am a screenshot addict . When I fall off the wagon, every so often, I’ll go ahead and pick a keyphrase and start clicking through PPC ads and their landing pages and take screenshots of the whole entire experience. You can’t imagine how often the experience…
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Comcast Business Services cares about their customers. They implemented iPerception’s free 4Q customer survey solutions recently and found out that nearly the majority of visitors who were coming to the website came with the task to find out about their services and pricing, but nearly 60% left frustrated because they couldn’t get the pricing…
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I was firsthand witness to a clever promotion recently, so I’ll share in the hopes it inspires you to turn the Economy’s lemons into lemonade. Seattle’s Chow Foods runs six restaurants, and recently sent an email blast with an inventive promotion. The one-day promotion adjusted their menu item pricing based on the…
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With the shaky economy weighing on all our minds, this Holiday Season could be make-or-break for a lot of eTailers. So, like Bryan Eisenberg mentioned in a recent blog, the time to innovate is now, and relying on the status-quo isn’t wise.
So as you ramp your sites and marketing up for the Holidays, do you [...]
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If you sold Widgets, and a Widget-buying customer walks into your store, can’t find any Widgets on her own, and when she asks what aisle they’re in you remain silent, would you fire yourself? Maybe contribute to the Darwin Awards?
Think of your site’s search box as a last chance to get a visitor to take [...]
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With annual revenues for the weight-loss industry estimated at $60 billion a year, competition is fierce. Food-based programs like Nutri-System and Weight Watchers account for hundreds of millions of dollars, so getting the right message across to potential customers is critical.
While other companies have featured real-life success stories in their advertising, Jenny Craig has [...]
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After reading Danny’s, and Mel’s first impressions of the new search engine launched by former Googlers, Cuil, I did what anybody in the industry would do first: search for their name. I wouldn’t consider the result set the best choice, but the results were at least somewhat relevant.
However, my big concern came when I searched [...]
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I had a good chat this morning with my colleague Larry (Manager, Corporate Training) about a term he has been bumping into in the last few weeks called ‘Social Conversion’. It all seems to stem from a nice blog-post that was written last month by Justin Talerico, CEO of ion Interactive, about the importance of [...]
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What ever happened to “You”?
You were on a roll. Just two years ago, You were Time magazine’s person of the year. When Web 2.0 changed everything, You were there. You did it. You turned the Web into the “interactive” medium we always knew it could be.
You changed the rules. You took control.
So what happened? Lately, [...]
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We’ve talked about the power of integrated marketing campaigns because the combined message creates a sense of credibility and trust among the buying public. After all, if you do not trust the merchant then you will certainly not buy from them. Customer loyalty is another method of measuring and assessing how much trust your customers [...]
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