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According to the new “E-Retail-Report 2009 – Kauf- und Zahlverhalten im Online-Warenhandel” by Deutsche Card Services, in 2009 six out of ten transactions in Germany’s online shopping were done by women. In 2005/06 is was ... Related news Germans reluctant to use credit card for online shopping German Mailorder E-Commerce grows 1,7% to 29,1 bn. € in 2009 Urban shoppers ramp up their online shopping
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OK, Grok faithful, we all know that the Holiday Season is coming fast . Last year was “make or break” for a lot of eTailers, and this season will be critical for many more. The ones who make it through will be those who are passionate about the customer experience, AND who…
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I’m not gonna lie…what you’re about to read was inspired by a real-life online shopping experience. I won’t mention the guilty site, but I’ll say they sell clothing and jewelry to young urbanites. As I relate the following three eCommerce mishaps , be thinking about whether you can eradicate all of them from your…
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Last week, Brendan tackled how to answer the 5 unanswered questions customers face in the shopping cart (other than shipping costs). According to a recent study by PayPal and comScore , 45% of US online shoppers had abandoned shopping carts multiple times in just three weeks. Why were shoppers abandoning their carts? 46% of online shoppers…
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The ecommerce shopping cart is a great place to run tests, as simple changes (layout, copy, color, etc.) often yield fantastic results . There are unanswered questions in the minds of our customers that we think are obviously answered on the page, but they’re not. If you’re not sure about what those unanswered questions…
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In addition to Laurie’s post on Choosing a Shopping Cart I figured it would be helpful to put together some tips on how to reduce shopping cart abandonment. In my opinion, nothing is worse than driving traffic to your site, selling your product or service, and then having your already convinced customer leave in the [...]
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There is a list of do and don’t when it comes to building a website or redoing an existing one. But have you ever thought of how these changes will affect your online marketing? One specific I’d like to bring up is the process of picking a shopping cart. In the past couple of months, [...]
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Clients often come to us to fix their shopping cart abandonment issue. We’ve written before about how to decrease shopping cart abandonment before, but I wanted to share another simple and cost effective way to deal with customers who refuse to give their credit card information online. One suggestion is to make…
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eBay Sellers and Small Website Owners: Forget the Dropship Warehouses. Set up your own private dropshipping operation. Many eBay Power Sellers and small website owners are looking for easier, more automated ways to buy in bulk and add products to their online store, without having to actually ship orders or store inventory locally. I’ve written about drop shipping as one way to grow a product catalog without carrying inventory locally or shipping. Another service has come to my attention that allows you to make buying light bulk (not huge containers, but small lots) inventory in order to expand your product catalog with products you buy wholesale and sell retail so seamless, you don’t dirty your hands with the day to day shipping at all. I’ve mentioned Shipwire order fulfillment in a previous post about drop shipping, and thought I would go into more depth about how Shipwire, and outsourced order fulfillment, can be leveraged to help you expand beyond drop shipping by...
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This post is for anyone who’s using some sort of “Wish List” feature to encourage visitors to save something for (hopefully) later purchase. This feature has become ubiquitous, probably due in part to the “Let’s Copy Amazon.com Syndrome.” I encounter it on nearly every “first date” I go on with a…
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Click here to view the embedded video. Get Elastic ’s recent post on reducing friction kicks butt - providing incredibly clear explanations of too-common Website flaws along with great examples of how to do it right. I wish I wrote it. Not only did the article reduced me to green-faced envy, but many…
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The experience gifting website, Cloud9Living.com , started their pre-Holiday optimization with a very simple A/B test on the Billing page of their shopping cart. Changing a single layout element on the page was responsible for a 20.48% increase in their Funnel Conversion Rate (ratio of those who started at View Cart and…
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We at FutureNow are big proponents of setting up a business culture of testing, optimization, and continuous improvement . There are lots of advantages like improved conversion rates, bigger bottom lines, surviving tough economic times, getting past draining internal debates, and so much more. Another advantage that we haven’t talked about as…
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Bonanzle is an great tool for Internet sales of tangible and intangible items. The site can not be compared with eBay because it is not similar in any way other than a very fast start. If fact, I would wager that if the growth curve of eBay from day one was compared with Bonanzle's meteoric rise in these last several months, eBay may not come out the winner.
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I’ve seen a few big shopping cart no-nos lately, so I just want to alert Grok readers to them–they’re pretty easy to avoid: The Homepage Dump: You add an item to your cart and are thrown into the checkout process. You’ve got another item on your shopping list, so you click the little…
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