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• Texas Tech Tuesday – It Ain’t Just About the Website

  As part of my Texas Tech series, I’ve been corresponding with West Texas entrepreneur and football fanatic (sorry for the redundancy), Tom Grimes , who has consistently offered outstanding commentary and feedback on the Texas Tech and Coach Leach phenomenon. In fact, his last e-mail was so good and applied so well… Posted Nov 18 2008, 04:15 PM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: Sales, website optimization, Persuasion Architecture, Persuasive Design, Conversion Rates, Accountable Marketing, Improving Conversion, Key Performance Indicators, Online Persuasion, Persuasive Momentum, Optimization Tactics, B2B, Buying Process, Selling Process, Lead Generation, Planning Methodology, Offline Persuasion, Coach Leach, Texas Tech Football

• Texas Tech Tuesday - Challenge Organizational Traditions / Assumptions

  Click here to view the embedded video. When Michael Lewis wrote his article on Coach Leach and the Texas Tech Football program, that program was known as an offensive powerhouse that relied on sheer scoring power to outgun opponents. Its defense wasn’t mentioned in that article, and one can only guess the… Posted Nov 12 2008, 10:14 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: website optimization, Customer Experience, Accountable Marketing, Improving Conversion, ROI Marketing, Value, Persuasive Scenarios, Customer Focus, Optimization Tactics, Selling Process, Planning Methodology, Customer Insight, Coach Leach, Michael Lewis, Texas Tech Football, Marketing in Today's Economy