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Microsoft must be really into Halloween this year, as they've relesaed two " Halloween oriented " commercials for their latest search engine, Bing. The first advertisement, which we told you about earlier this week , features the latest craze for "tweens" everywhere a Vampire. The latest commercial, entitled Haunted Hotel, was inspired by the great Stanley Kubrick film, The Shining . Below is the description that accompanies the video on YouTube : "You know what they...
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Paranormal Activity is a movie that has made its way to a wide theatrical release this weekend as a result of some clever online marketing. The movie is described as a "Blair Witch"- type film, in that it is told through fake "realistic" video footage. This is a cliché that has been used numerous times in the horror genre. The film boasts some pretty bold quotes from some well-known sources. For example: "an ingenious horror film. It's so well made it's truly...
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Real-time search is still an emerging concept. At this point, using a real-time search engine will bring you results by time/date. This doesn't always cater to relevancy, which is why there is still a lot of work to be done in this field. So, if real-time results are based upon time/date, and the user's query, it stands to reason that time and those queries are the most important components in getting your content found in these types of searches. 1. Use Keywords This seems obvious, but use...
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Social news is the largest source for igniting campaigns, according to Greg Finn, Director of Internet Marketing at 10e20 . This was discussed in a session called Igniting Viral Campaigns: Leveraging Consumer-Generated Content at the Search Engine Strategies conference in San Jose. Social news can come from any social network really. It's all about who's using it, when they're using it, and what they're talking about. You never know when somebody's update will really become news...
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It should be obvious in a day and age with the Internet, YouTube, HD and video cameras, that poor customer service can be very costly to a company. However, some of the old dinosaurs are a bit slow on the take. This entertaining music video, "United Breaks Guitars", was produced by a country singer who had a terrible experience on United Airlines. As I watched the video, I couldn't help but do a bit of math on the implications of such a viral production. At the time of this blog post, more than 2.5 million people had viewed this music video on YouTube, and the bottom-line is that these 2.5 million people invested more than 11 million total minutes watching a negative message about United Airlines. That is the same as 22 million 30 second commercials. That is some serious negative PR! I enjoyed the song and the video, and...
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Too many marketers think that great marketing comes from that “fabulous” idea or from the next shiny new object that captures people’s attention. The truth is, occasionally it does happen. However, just as Thomas Edison tried 10,000 times to make his “fabulous” idea work before it finally did, great marketing takes…
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Saturday Night Live fans were treated to a special Mother’s Day collaboration from pop star Justin Timberlake and resident viral video maven Andy Samberg. But if fans wanted to share that video with others, YouTube was not on NBC’s approved sharing list. General Electric lawyers must have been very busy Sunday with DMCA takedown notices flying at YouTube and YouTube users so fast they must have developed some sort of script just for that purpose. As of today, what used to be uploads of...
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If you haven’t seen it yet, you’ll want to check out this YouTube video of 2 Domino’s employees: Click here to view the embedded video. So, might that have some rather profound effects on Domino’s marketing efforts? Think you’ll be eating at Domino’s anytime soon? What’s interesting is that the basic principle behind…
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Usually viral videos are meant to be seen, spread around, stir up the hive. But a pair of videos meant to promote Casio’s new Exilim C721 phone proved too hot for YouTube and were subsequently yanked. Or is this just part of the grand viral scheme? That seems unlikely. Whichever ad firm (probably WorksUnit ) created it probably charged Casio a lot of money to make them, and they were meant to be seen everywhere. But it wasn’t YouTube pulling the videos, it was Casio, and a post on InformationWeek...
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It’s sort of a digital/real world combo imitation of Nick and Norah’s Infinite Playlist; instead of trying to find a band, people in L.A. are trying to find a Korean taco truck, latest locations tweeted, of course. Yeah, Korean tacos. Two bucks, and apparently worth reconnecting with your breathless inner child—the one who chased ice cream trucks for blocks cuz the jerk wouldn’t ever just stop outside your house, probably because he liked to hear kids try to catch their breath...
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MarketingSherpa is holding a webinar training event, “How to Viral Market,” on Wednesday, December 10 at 2:00-3:30 pm EST. This webinar will cover the following… How to plan, budget and promote viral campaigns What works and what’s next in viral 7 Interactive tactics that they can employ now The cost for this training session is $97 and includes [...]
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When we met with some folks from Silverpop for lunch at the DMA08 show in Vegas last week, we were really excited to hear about their developments with email marketing going social.
It’s what Silverpop is calling “Share-to-Social” - and it’s email’s first integrated and measurable social networking solution of its kind.
When users choose to share a message with friends [...]
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I was firsthand witness to a clever promotion recently, so I’ll share in the hopes it inspires you to turn the Economy’s lemons into lemonade. Seattle’s Chow Foods runs six restaurants, and recently sent an email blast with an inventive promotion. The one-day promotion adjusted their menu item pricing based on the…
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We all run contests - you know- giving away cool things, like a free pass to a conference. But how do you announce the contest winner? Brains on Fire came up with a unique, and I would guess viral, way to announce the winner of their Society for Word Of Mouth - SWOMFest ticket giveaway.
Check out [...]
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Viral videos are typically one-offs affairs: Numa Numa, The Machine is Us/ing Us, and The Inner Life of a Cell - stand alone videos, one and all. But the only successful viral marketing effort I am aware of, was launched as a campaign rather than as a single video.
And that makes sense, right? [...]
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