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Despite increased budgets, demand for personalisation is not being met and executives lack confidence on how to gauge marketing success, according to new research from Coremetrics. Related news Four out of five online retailers have digital marketing headaches UK marketers come top for segmented, multi-channel marketing Who should be responsible for social media — PR or marketing?
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JaywingDMG's Nick Evans discusses how channel optimisation techniques — using insight from online behaviour and transaction history — can give pureplay e-tailers a foothold in the real world, to drive both loyalty and sales. Related news Guest Comment: Purls of wisdom — direct mail for online shoppers Guest Comment: Successful marketing in a contracting economy Guest Comment: Media optimisation in multi-channel retailing
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A great friend to me recommended that I meet some guy named Akin. He said to me, "John you have got to get Akin on your show, the man is a genius when it comes to analytics. So he did the introduction and I set up the phone call. I went to Akin’s site at [...] Post from: ColderICE eCommerce Video Blog It’s About Time We Had Some eCommerce Analytics Expertise Related posts: SEO, Keyword, Analytics…OH MY! What The Hell Does It All Mean? Share There are some people you meet that...
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The clothes retailer will use TagMan to identify how customers find their way to its websites and gain a better understanding of how different marketing channels interact and which are most responsible for driving sales. Related news Boden ups order values with MixMatchMe Consumers’ expectations of retail websites continue to increase Hotpoint, Sharp and Toshiba add customer reviews to their websites
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Linda’s Note: The following is a guest post by Charles Nicholls of SeeWhy. The shopping cart abandonment rate is a key metric every ecommerce team should track. When viewed across the ecommerce sector, changes in the abandonment rate give insight into mass changes in behavior which impact every website.
When we examine shopping cart abandonment rates [...]
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The multi-channel retailer is targeting its marketing emails based on shoppers' online behaviour. Related news International survey identifies keys to email success 85% of email marketers collect personal data they don’t use Survey: Consumers fed-up with irrelevant marketing emails
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An analysis by Smith-Harmon has found that the top US internet retailers sent 12% more promotional emails in 2009 than they did in 2008. Related news Survey: Consumers fed-up with irrelevant marketing emails One in four marketing emails sent on Cyber Monday were never received Online retailers not integrating email marketing with ecommerce sites
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Based on an initial post on the Shop.org blog early last summer, a group of Shop.org retail and associate members began meeting this past fall to take a look at how online retailers are evaluating their online marketing activities today. We call ourselves the Shop.org Attribution Marketing Special Interest Group (or SIG). It’s our contention that [...]
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Gomez has launched a free calculator which allows retailers to easily quantify how much revenue is at risk from slow page loading times. Related news UK retailers’ ability to keep sites up during peak times shows marked improvement UK retailers maintain strong site availability and response times on Cyber Monday 42% of online gift shoppers have abandoned sites that load too slowly
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WebIntent enables any ecommerce site to personalise each visitor's experience and the company is offering Internet Retailing readers the chance to test it out free of charge for 60 days. Related news Win a six month trial of Avail’s entry-level behavioural merchandising solution Behavioural merchandising increases conversions by 22% and order value by 16% at Wilkinson Evans Cycles doubles relevancy of product merchandising
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An analysis by Keynote Systems of uptime and response rates for top UK internet retailers on Monday's busy online shopping day shows a significant improvement over last year's patchy performance. Related news Christmas: Online retailers are not preparing sites early enough Top retailers consistently miss out on 100% availability Performance Index: Christmas and New Year results
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Avail has launched a new online service aimed at enabling small to medium online retailers to improve their conversion and average order values — and Internet Retailing readers can win a six month free trial. Related news Behavioural merchandising increases conversions by 22% and order value by 16% at Wilkinson Evans Cycles doubles relevancy of product merchandising Everywine increases conversions four-fold via new merchandising platform
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Last week, AdAge ran a story, Why Search May Not Click for Retailers. Reactions to the story, which is based on a new study from Nielsen’s online division, have ranged from head-shaking to a quest for a deeper understanding. To help retailers better understand these ideas, the Shop.org Blog facilitated a conversation between the author of the Nielsen [...]
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Because I live in the optimization world, I sometimes assume that certain web site strategies are common sense and obvious. I sometimes forget that the only reason why they are common sense and obvious to me: Because I analyze and optimize web sites all day, every day. That’s a bit…
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Google announced a number of new and upcoming features for Google Analytics today. The features, Google says, focus on three things: power, flexibility, and intelligence. It is the intelligence aspect, which Google places the most prominence on, and this comes in the form of a feature called "Analytics Intelligence," which will provide users with automatic alerts of significant changes in the data patterns of their site metrics and dimensions over daily, weekly, and monthly periods. Users...
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