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• Turning Web Analytics Into A Money Making Machine

  In a few weeks, I’ll be headed to San Jose to the Search Engine Strategies conference. The post title is the same as one of the sessions I’ll be present. It was a session I am most looking forward to as I’ll be speaking with my good friends and web analytics… Posted Jul 23 2009, 11:07 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: Web Analytics, Improving Conversion, Key Performance Indicators, Optimization Tactics, avinash-kaushik, Jim-Sterne, Search-Engine-Strategies

• Document Conversion Rate Wins Every Month

  I have a new dashboard. I love my dashboard. It shows me our OnTarget clients’ conversion rate improvements month after month. Yesterday Ice.com , an OnTarget client and #144 on the Internet Retailer 500, surprised us. Shmuel Gniwisch, CEO of Ice.com told a reporter at Internet Retailer about OnTarget: …attributes to it a… Posted Mar 12 2009, 09:49 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: website optimization, Improving Conversion, conversion optimization, ice.com, avinash-kaushik, OnTarget

• Building An Optimization Culture

  There has been plenty of hot air blown into the bubble that’s getting ready to burst on Internet marketers again. I watched it happen the first time. With all the financial chaos crashing around us now, the last we need is the blind ignorance of the “new economy” happening again. Earlier… Posted Feb 27 2009, 06:54 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: articles, Accountable Marketing, Web Analytics, optimization, analytics, Media Optimization, avinash-kaushik, Eric-Peterson, Guy-Kawasaki, business culture, Mitch-Joel, Randall Rothenberg

• Killing Web Analysts

  Bryan Eisenberg killing web analysts? That is surprising! More than five years after helping to establish the Web Analytics Association has Bryan finally gone completely nuts? Has Bryan given up on Web Marketing and Analytics: Process, Talent & Tools ? Has Bryan turned on his friends and now hunting for Avinash , Eric , Jim and all these… Posted Jan 02 2009, 02:16 PM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: website optimization, Web Analytics, avinash-kaushik, Jim-Sterne, web analysts, jim-novo, web-analytics-association, Eric-Peterson

• 7 Deadly Sins of Web Analytics

  It’s a “ crime against humanity ” proclaimed my Analytics Evangelist friend, Avinash Kaushik , at the eMetrics Summit. I’ve heard Avinash use this somewhat dramatic expression several times before in relation to web analytics. That is why I’m going to take the equally dramatic liberty of explaining “The 7 Deadly Sins of… Posted Oct 27 2008, 10:38 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: Add new tag, website optimization, Web Analytics, Google Analytics, Omniture, analytics, coremetrics, web analyst, Six Sigma, avinash-kaushik, WASP, Unica, Stéphane Hamel