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Google has launched a new product that online retailers may find incredibly useful for improving the product search on their site, and potentially increasing sales and reducing bounce rates. It's called simply Google Commerce Search . Think Google Site Search, specifically tailored to e-commerce and product sites. Google couldn't have timed such a release any better with the holiday shopping season arriving. Do you think your sales could be improved with a better search feature? Discuss here...
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SeeWhy shared some interesting findings from a survey of over 150 Google Analytics about website abandonment. They discussed "post session remarketing" and say it is going to grow rapidly. Post session remarketing is basically going after individual users who have abandoned your site. "Of all the techniques out there, remarketing in real-time (thru e-mail specifically) is set to grow 152 percent," a representative for SeeWhy tells WebProNews. "When most people think about...
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I’ve written about this before , but new reports keep reinforcing the point that most organizations don’t know what to make of their Web Analytics, meaning they can’t take action to improve their site based on the information they have. And while the best bet in these situations is simply to hire an…
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If we are talking about trampolines, basketballs or even Tigger from Winnie the Pooh, being bouncy is a wonderful thing. If we are talking about your website, though, being bouncy is not so wonderful. In fact, it could be downright disastrous.
A website’s “Bounce Rate” represents the percentage of visits in which the visitor lands on [...]SHARETHIS.addEntry({ title: "Are Visitors “Bouncing” from Your Website?", url: "http://www.startupnation.com/blogs/index.php/2009/04/14/are-visitors-bouncing-from-your-website/" });
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Readers of this blog, and especially those involved in testing, know that conversion rate optimization is the goal we’re after. It’s a great feeling to know that a test you worked on increased conversion, especially when it’s a “Home Run.”
We define Home Runs as triple-digit increases in conversion rate. When we help our clients hit [...]
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Are you measuring your bounce rates? These are the visitors who are landing on your site and are leaving without making a second click. Bouncers to your website should be considered a negative statistic: the site failed to engage them enough to entice even a second pageview. How much did you invest to get them [...]
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Two of the most widely used metrics for measuring a landing page’s effectiveness are bounce rate and conversion rate.
Remember that bounce rate is defined as the percentage of visitors entering that page who left the site without going to any other pages. Conversion rate is simply the percentage of visitors [...]
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