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Lots of talk about redesigning websites lately. Maybe it’s because summer is ending, and the Holidays are right around the corner (for e-Tailers, that is)? First, there was Jeff Sexton ’s post about asking the right Persuasion Architecture questions before redesigning , which was inspired by a Seth Godin post . Then, Jakob Nielson had some good thoughts…
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Too many marketers think that great marketing comes from that “fabulous” idea or from the next shiny new object that captures people’s attention. The truth is, occasionally it does happen. However, just as Thomas Edison tried 10,000 times to make his “fabulous” idea work before it finally did, great marketing takes…
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I’ve been curious about what kind of effect the economy is having on how companies use Web analytics. Econsultancy just released its “ Online Measurement and Strategy Report 2009 .” This is its second annual report, and the results are fascinating. First, the pleasantries: “Companies are focusing on analytics which help them improve their…
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Conversion rate = The number of people who take the action you want them to take divided by the total number of potential people who could have taken that action . When you break that sentence down you start to understand how to optimize your conversion rate. Step 1 - Let’s understand “ number of people “: Who are these…
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Since OnTarget debuted, we’ve been learning a lot about why certain clients succeed with optimization , and why others succeed “less.” To use the exercise regimen metaphor we often refer to, many people start exercise programs with goals of losing weight or a better physique, but not everyone sticks with it and…
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We’re working on completely rewriting the content on our website but several people noticed this and have asked about the new OnTarget(TM) for Google Analytics. OnTarget is now using Google Analytics’ Data Export API. Here are other apps besides OnTarget that are using Google Analytics’ Data Export API . Here is OnTarget for…
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At around 1:20pm, while presenting at the “Survival of the Fittest 2.0″ session at Search Engine Strategies last Tuesday, I get the text message from my wife “I am in labor.” At 11:32 pm Matthew David Eisenberg joined our family . Baby and mom are doing well. My daughter and other…
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We’re pleased to replay Jim Sterne’s recent webinar with us, “Turn Web Analytics into 2009 Revenue”. Come watch the Chairman of the Web Analytics Association talk with our own Bryan Eisenberg (himself Chairman Emeritus of the WAA) about proactively using Analytics Data to drive continuous Testing and generating actual dollars, a…
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This year, 45% of Americans made a new year’s resolution to loose weight.* And, of these people, there are two different approaches to improvement. 1. The crash diet , where you could loose a bunch of weight in a short period of time (and then usually put it right back on, plus some). 2.…
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Hanging out at SES Chicago last week, I spent some time with Stewart Quealy, VP of content development for SES, who told me that he enjoyed my last column about the power of a great unique value proposition . He suggested that as more new faces begin to adopt conversion rate optimization,…
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