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• Beware of Copycat Credibility

  I saw something today that disturbed me a bit (see pic). What you see is a free icon set I found with the standard 30, 60 and 90-Day Money Back Guarantee emblazoned in gold. I’ve been seeing similar graphics on websites more and more lately. We’re partly at fault because… Posted Oct 05 2009, 04:14 PM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: Web Design, Improving Conversion, A/B Testing, credibility, icons, Marketing Rants, guarantee

• Conversion Rate Exercise: Why Should I Do Business With You?

  Today I’d like to give you 2 exercises that will help your visitors get a better sense of why they should be doing business with you. 1. TweetVP - In 140 characters or less, tell me the value of doing business with you. What makes you different than your competitor? This is… Posted Jun 18 2009, 06:41 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: twitter, website optimization, Value, credibility, trust, improve conversion rate, uvp, About-Us

• Are Two Products More Credible Than One?

  After my initial post on blog-ified and geographically falsified landing pages , I ran into a few more such pages and they all shared the “2-product combo with a free trial of each” strategy . So it’s only fair to ask: can you get sophisticated and wary audiences to buy pseudo-snake oil simply… Posted Mar 10 2009, 07:51 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: copywriting, Improving Conversion, Landing Page Optimization, Online Persuasion, credibility, landing pages, psychology, Interesting Websites, Marketing Rants, Sleazy Marketing

• A Blog Worth Following

  No less of a copywriting authority than Gary Bencivenga has declared credibility as THE most important factor in effective copywriting. Why else would he call “Yeah, sure” the two most powerful words in advertising ? Once you’ve gained the reader’s interest through relevance, buyer confidence is everything - without it the sale is… Posted Dec 20 2008, 10:48 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: blog, Blogs, credibility, Interesting Websites, signaling theory, Wanek

• 5 Copywriting Key’s to Landing Page Credibility

  Salesmanship is about transferring confidence, and you can’t inspire confidence without first establishing your credibility. So when it comes to Landing Page copy, credibility is truly Job #1. Here are five must-haves for building that credibility where it often counts the most: 1. Scent They’re called landing pages because they’re where you plan for [...] Posted Jul 09 2008, 06:00 AM by Future Now's GrokDotCom / Marketing Optimization Blog Filed under: Improving Conversion, Landing Page Optimization, copy, Transparency, Persuasive Online Copywriting, credibility, made to stick, landing pages, trust