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A new report from Snow Valley includes examples of 134 online retailers' 'thank you for your order' pages and tips on how to avoid the most common mistakes web sellers make. Related news Ten quick ways to fight the recession Report identifies keys to effective email navigation bars Online returns report shows major variations in customer service standards
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A new white paper allows marketers to easily benchmark their email marketing performance and includes statistics on open rates, click throughs and unsubscribe rates around the world. Related news International survey identifies keys to email success Online retailers not integrating email marketing with ecommerce sites Many marketers overestimate email deliverability, survey finds
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Every now and then, there is a discussion about where email stands as social network use becomes the "it" thing. We've all heard mutterings like, "email is dead" and "social media is killing email," but it's just not the case, and there are plenty of reasons why (even if Google thinks it's time to start over ). Last year, we ran a piece titled 10 Reasons Social Media isnt' Replacing Email that got a pretty good response from readers. In a nutshell (read...
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Symantec's MessageLabs tells WebProNews there is a new targeted attack using emails pretending to be from the New York Times. MessageLabs Intelligence tracked the attack yesterday, which used emails pretending to come from the NYT's " Times Reader" software, hitting six different domains. One domain was a public sector domain, one was a law firm, and three were to chemical companies, and one was an online gambling company in the UK. "The email attacks originated from Greece...
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The competition between Google and Apple appears to be getting fiercer by the day. Google has now acquired popular iPhone app reMail, and has discontinued it in Apple's App Store, and most likely offer it in the Android Market (although this has not been confirmed). reMail was created by a former Google employee, who used to work as a software engineer on Gmail. "Gmail is where my obsession with email started as an engineering intern back in 2004, and I'm thrilled to be coming back to...
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It's been a pretty big week for Facebook. Not only is there a lot of talk about Facebook's potential for becoming the top news source on the web, but the company celebrated its sixth birthday, is passing the 400 million user mark, and began rolling out some new design changes. In addition, the company is said to be rewriting its messaging feature and preparing to launch a webmail product, but first things first. The Birthday and 400 Million Users Facebook CEO Mark Zuckerberg discussed it...
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BT, Orange & Yahoo! inboxes are the most difficult to reach in the UK, according to the new edition of Return Path's Email Deliverability Benchmark Report, with only 75% of legitimate marketing messages getting through to 'the most marketer-unfriendly ISP'. Related news One in four marketing emails sent on Cyber Monday were never received Many marketers overestimate email deliverability, survey finds Survey: Consumers fed-up with irrelevant marketing emails
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The percentage of consumers who feel the marketing emails they receive are irrelevant has increased 34% over the last year, e-Dialog has found. Related news Survey: Consumers fed-up with irrelevant marketing emails Top US online retailers sent 132 marketing emails last year Consumers happy to give retailers their email address — if asked
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Last year, Google released a Gmail Labs feature that added a search box for regular Google Search within Gmail. The lab is simply called Google search. However, it didn't provide all of the features that the real Google search does. They have now taken steps to improve the feature's capabilities in the following areas: - Dictionary definitions - Spelling corrections - Calculations - Local results - Weather - News You can now enter "define" and a word in the search box to retrieve...
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Orange Shots enables SMS and MMS marketing messages to be sent to a tightly targeted group of Orange customers who have opted in to receive the service. Related news Kraft Foods launches mobile recipe and shopping list service Metro rolls out mobile shopping list service Tesco.com to use Clubcard data to target third-party advertising
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Back in the summer MySpace launched its own email service called MySpace Mail. The company has now announced that it has surpassed 15 million accounts for that service. "Adoption by our users has experienced phenomenal growth, well exceeding initial expectations," says MySpace's Rajit Marwah. "At launch we set a goal of 10 million accounts created within a year – we knew we were on to something when we surpassed this goal in less than a quarter." "What really makes...
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The luxury lingerie brand is putting a new email strategy in place, based around Emailvision's Campaign Commander technology. Related news Agent Provocateur embraces social media, plans new website Online retailers not integrating email marketing with ecommerce sites Phones 4u picks Communicator for segmented email marketing solution
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Friends and family promotions that capitalise on the viral nature of the internet provide an excellent means of driving revenue. Here GSI Commerce's Steve Davis offers tips for aspiring viral marketers... Related news Guest Comment: Building a successful loyalty programme is a marathon, not a sprint Guest Comment: Successful marketing in a contracting economy Guest Comment:Online lead generation can give you a Christmas sales boost in-store as well as on the web
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Google has made some changes to the way ads shown to Gmail users are selected. If you use the service, you have probably noticed that Google often shows ads that are somehow related to the content of whatever piece of email you are currently reading. If you have noticed this, you have probably also noticed that sometimes the ads don't seem to have anything to do with your conversation whatsoever. Google has decided that instead of showing completely irrelevant ads in such cases, it will just...
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Today Facebook announced that it is giving users the option to receive updates from Facebook applications in their email. This would work similar to how email notifications do, but don't worry, you have to opt in for developers to be able to email you. According to Facebook, they will not be able to access your email address without your consent. "You can now use the rules and routing mechanisms of your email inbox to control how you communicate with applications," says Faecbook's...
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