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• Turning Web Analytics into Nonprofit Success

  I know, I know, you think I’ve gone crazy with the heat . But today, we’re talking about how web analytics can set you up for success, even if your tax status is a bit different. Sarah from Seattle tweeted Bryan the other week, asking for some advice on how to use web… Posted Jul 29 2009, 11:34 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: Web Analytics, Improving Conversion, analytics, Measurement Tools, membership, donations, non-profit

• Twitter Experiences 1,392% Growth In February

  Most of us would be happy in this economy for any growth that occurred between Feb of 2008 and Feb of 2009. 10 percent would be fine. 50% would be amazing. 100% growth gets you rock star status. So if you are Twitter and Nielsen gave you the news that your subscriber base grew 1,392% in that period you may need to change your shorts. Ok, so maybe that’s a little too graphic but that is a pretty ridiculous number even if you don’t make one red cent while doing it (had to throw that in... Posted Mar 20 2009, 09:13 AM by WebProNews Feed Filed under: twitter, Growth, Tweet, traffic, membership, increase

• Are Your Existing customers Messing Up Your Analytics?

  If you offer a subscription based product or service, you may find that your “direct traffic” is above average. This could be an indication that your existing customers/members are coming back to your site for additional information they need. If these customers aren’t tagged somehow and you don’t have in depth… Posted Feb 26 2009, 08:53 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: Web Analytics, Improving Conversion, segmentation, subscription websites, existing, indication, coming, subscription, direct, members, membership, offer, web analysis, average