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It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy. It has announced today that it will partner with the Boy That Cried Wolf comScore to unify online audience metrics. Joking aside, it looks like a peanut butter/chocolate moment for the world of online audience measurement. The partnership will see comScore combine the data it gets from a 2 million person global panel with Omniture’s–raise pinky to side of mouth– 1 trillion...
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We marketers are very busy people. In today’s challenging economy, with its rapid digital pace and customers empowered like never before, the demands are never-ending. So, we love things that make our job easier. Or at least appear to. The Words ‘Marketing Automation’ are Like Music To Our Ears According to one…
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Most companies measure keyword performance - and especially PPC keyword performance - based on one factor: did that word or phrase bring converting visitors to the site on the visit in which they converted. So the natural thing to do is trim non-performing words and phrases in order to increase…
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We’re now 6 months into 2009, and if you’ve embarked on a program of Website/ Marketing optimization, you’re probably looking for some clear, common-sense benchmarks to measure your progress. Here’s what you should be looking at: Cost Per Visitor (CPV) – How many advertising, marketing, SEO, etc. dollars do you need to…
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I’ve written about this before , but new reports keep reinforcing the point that most organizations don’t know what to make of their Web Analytics, meaning they can’t take action to improve their site based on the information they have. And while the best bet in these situations is simply to hire an…
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An interesting study from Tealium has revealed that businesses are grossly under-counting their social media and PR traffic. The reason for this is that they are not measuring their "view-through" traffic according to the firm. The study shows that only 20% of visitors to sites from social media and PR are the result of a direct click. The remaining 80% are from "view-through," which measures traffic from Internet users who come to a site after viewing a piece of social media...
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The Interactive Advertising Bureau has released a document of social media ad metric definitions. The document breaks social media down into three categories - social media sites, blogs, and widgets & social apps. "Social media and its various tools have dramatically shifted the way consumers experience and interact with brands online," said Randall Rothenberg, President and CEO of the IAB. If you're unfamiliar with the IAB, it's a business organization that develops industry...
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If you're not incorporating the web into your traditional media marketing efforts, you're going to be missing out on part of your audience. WebProNews discussed this with comScore's Erin Hunter at the recent ad:tech conference. How do you integrate your offline marketing efforts with your online efforts? Comment here . More WebProNews Videos In the above clip, Hunter discusses traditional media metrics on both the planning front and the action front. Also discussed is a media planner...
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You know the kind of surveys I’m talking about, the ones that ask you to rate something on a scale of 1-5 , they are called Likert surveys. I doubt if anyone actually likes them, but I truly loath them. Here’s why: The rating system is too clunky. Most people get stuck between…
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As weird as it sounds, it’s the norm for businesses with sales cycles that might be as long as several months to a year and that might involve multiple decision makers and influencers to utterly fail to take these factors into consideration when constructing their website or selecting an analytics…
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Google announced today that in the coming months, they will be updating the AdWords conversion tracking metrics in the new AdWords interface, and other account management platforms like AdWords Editor and the AdWords API. The updating has already begun. Now "conversions" columns are labled Conversions (1-per-click), while "transactions" columns are called Conversions (many-per-click). 1-per-click means if one click leads to multiple conversions, it's counted only once, but...
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“There’s no reason to become alarmed, and we hope you’ll enjoy the rest of your flight. By the way, is there anyone on board who knows how to fly a plane?” - Flight Attendant Elaine in Airplane Does looking at an instrumentation panel like this (picture on the left) create feelings of…
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While most copywriters have avidly studied Claude Hopkins’ Scientific Advertising , very few have even heard of Theodore MacManus , let along read his book, The Sword Arm of Business . And yet MacManus was, in some ways, a more successful ad man, having: Established his own (very successful) ad agency Launched the Dodge and…
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Tom Peters called it “… the best article on business strategy I’ve ever read ,” and advised his blog subscribers to “ read every damn word .” And Tom isn’t alone in considering Michael Lewis’s sports writing to be a hidden treasure; just look at this marketing-based analysis of his book, Money Ball . But Tom…
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Google Analytics provides some great information about what is happening on your website. But what if you want to take it to the next level? Thanks to the many smart people who have created these wonderful hacks and plugins to get you some powerful additions to Google Analytics. Please note most of these need the [...]
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