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comScore's recent digital year in review reveals that the MySpace demographic has gotten younger over the last year whereas Facebook's 24 & under crowd decreased and its 25-34 year segment increased. An analysis of demographic composition of Facebook, MySpace and Twitter users revealed important differences that reflect their appeal to various audiences. MySpace saw its user composition shift toward younger audience segments in 2009, with people age 24 and younger now comprising 44.4...
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The demographic has shifted dramatically over at Facebook and that change could lead to billions in revenue, according to one prominent board member. iStrategyLabs spent the last six months collecting user demographic data and discovered the number of users over the age of 55 soared from 1 million to nearly 6 million. During the same 6 month period, high school and college users dropped by as much as 22%! Here’s the breakdown: At the same time Facebook continues to gray , Silicon Valley entrepreneur...
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iPhone music apps and mobile videos may soon become as important to marketing and artist whose audience skews older as it already is those whose fans are under 24. A new Nielson survey shows that 82% of iPhone users are over 25 with 53% over 35 years of age. Other finding of the Nielson iPhone survey include increased video viewing include: As of April 2009, Nielsen estimates that there are 6.4 million active iPhone users in the U.S ., up from 2.1 million a year prior. The most impactful iPhone announcement...
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