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LinkedTube Please Follow Our YouTube Channel Transcript: Hey folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. We’re going to talk about common landing page test types. Now, why even test landing pages? What we’re talking about is trying to get the [...] Post from: ColderICE eCommerce Video Blog Testing The Landing Page To Boost Your Paid Search Related posts: How to Increase the Efficiency of Paid Search Campaigns ShareHey guys, in 2010 the efforts of ColderICE...
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When you think of a cherry picker, do you conjure up images of someone who only picks the easiest or ripest fruit? Or does it perhaps have some artisanal connotation, waiting until only the proper time before action is taken? Is that how you go about optimizing your web…
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Conversion rate = The number of people who take the action you want them to take divided by the total number of potential people who could have taken that action . When you break that sentence down you start to understand how to optimize your conversion rate. Step 1 - Let’s understand “ number of people “: Who are these…
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Holly Buchanan taught me that reviews help sales not only by offering more credible information (than the biased marketing copy), but also by answering questions that the copy fails to address. Her favorite example is a review on a pair of Reef’s Fanning flip flops. Holly needed to know if the…
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There has been plenty of hot air blown into the bubble that’s getting ready to burst on Internet marketers again. I watched it happen the first time. With all the financial chaos crashing around us now, the last we need is the blind ignorance of the “new economy” happening again. Earlier…
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This blog was guest-written by Scott Koester, Bazaarvoice Product Manager for Search.
I recently read an article that touted the increase in search traffic this holiday season. This holiday, search traffic was up 6% vs. 2007. It is great to see search continue to contribute more and more to retailers during a difficult and challenging period. [...]
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It’s been some time good reader, so happy end of January. We’re one month closer to summer.
I realize times are tough right now – budgets are cut shorter than Barack Obama’s hair, company headcount is shrinking faster than Nortel’s stock and general uncertainty is causing big-time havoc on anyone looking at long term planning. [...]
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Have you ever received great advice from a consultant but couldn’t implement it? A recommendation is just advice, no matter how excellent, until you implement. It’s only when you implement a recommendation that you reap the rewards. Even when you know the advice is great you can get consulting indigestion. You, the client, in consuming…
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So here we are. It’s “Cyber Monday”, a fairly recent term that was coined by the National Retail Federation trade group back in 2005. It’s the Monday after the US Thanksgiving holiday and also thought of as the unofficial kickoff for what’s always hoped to be a busy online retail season. Just check out cybermonday.com [...]
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Narrow profit margins are a reality for most online merchants…add to that a recession and it’s easy to understand why there’s increasing interest and demand for discounting alternatives. Marketing teams are also increasingly lean (I can speak from this personally), so it’s no surprise we’re also seeing more interest in marketing sophistication and automation. So what it really [...]
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Sitebrand and VKI Studios have a very relevant eCommerce webinar planned for Tuesday, Dec 9 at 2 pm ET / 11 am PT - “They Search. They Click. They Convert. Fact or Fantasy?” (Our usual end of month webinar is being pushed so our US friends can enjoy Thanksgiving)
Why do we think this topic is relevant? Quite simply, it [...]
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For online stores like feelbest.com using Sitebrand’s Segment&Serve Web personalization technology, creating more relevant experiences is comparable to having a virtual sales assistant. The concept behind Web personalization is very much based on what consumers have come to expect from the traditional brick and mortar shopping experience. Consider the traditional brick and mortar store where a sales person
easily [...]
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As retailers all over the world look to the holiday season for a major spike in sales, Deloitte’s 23rd Annual Holiday Survey of retail spending and trends notes some less than exciting predictions. According to the survey, an overwhelming number of consumers - 59% to be exact - say they expect to reduce their spending this holiday season. As for why, [...]
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At Sitebrand we’re always publishing new case studies around classic e-commerce challenges associated with low conversion rates, high shopping cart abandonment rates, low average order sizes, high bounce rates, low return visitor rates, market segmentation and so on.
In our most recent case study, we dug into life online at BBCrafts.com - a leading retail and wholesale company for [...]
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Just back from the DMA08 Conference & Exhibition in Las Vegas! If you’re following us on Twitter, you would know this already (psst - that’s a hint to click the twitter link and start following us if you’re not already). Anyhow the show was full of buzz and I’m not talking slot machine / casino buzz. [...]
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