Browse by Tags

• A/B Testing
• Advertising
• articles
• B2C
• Billy Mays
• Buying Process
• Call to Action
• configuration
• configurator
• Content
• copywriting
• Customer Experience
• customization
• Demonstability
• ecommerce
• e-commerce
• Improving Conversion
• infomercials
• Interviews
• Marketing Rants
• Merchandising
• Offline Persuasion
• Online Persuasion
• online-copywriting
• Optimization Tactics
• Persuasive Copy
• persuasive copywriting
• Persuasive Design
• Persuasive Online Copywriting
• product descriptions
• product-images
• product-pages
• Retail
• Usability
• website optimization
• Why jargon hurts your copy

• Let Them Build Before They Buy

  Us Grokkers are continuing to focus on what types of things eRetailers can work on to make Holiday Shopping more enjoyable (and persuasive) for their prospects . Enter the “ Product Configurator .” While it sounds a bit like an evil robot out of control, what we’re talking about today is simply an online… Posted Oct 23 2009, 08:00 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: e-commerce, website optimization, B2C, Improving Conversion, product presentation, customization, configuration, configurator

• Cross-post: How to Improve a Product Page, Part 1

  Ralph Wilson's internet marketing resource, Web Marketing Today, posted Part 1 in a two-part video interview with our Bryan about concrete ways to improve product pages for higher conversions. Posted Sep 15 2009, 12:59 PM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: ecommerce, e-commerce, B2C, Improving Conversion, Call to Action, A/B Testing, Interviews, Optimization Tactics, Buying Process, product presentation, product-pages

• I’m not an idiot, but I play one on online – and so should you!

  Click here to view the embedded video. Sorry about the headline – the 80s flashbacks are getting to me . Still, I really do “play stupid” as a Website optimizer and online copywriter. Or at least I play ignorant. Why? Because all those terms and concepts you think everyone understands about your business… Posted Aug 07 2009, 01:42 PM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: e-commerce, copywriting, articles, website optimization, Customer Experience, Usability, Content, Retail, Improving Conversion, Online Persuasion, Optimization Tactics, online-copywriting, product presentation, Why jargon hurts your copy, product descriptions

• Billy Mays: If All You Remember is the Voice, You’re Missing Out.

  HE HAD A VOICE NO LIBRARIAN COULD LOVE - CAUSE HE ALWAYS TALKED LIKE THIS. But look past the booming voice and easily parodied stage persona of the late Billy Mays and you’ll find an extraordinarily gifted pitch-man, worthy of his own TV show . A pitch-man whose fame and success made him… Posted Jun 30 2009, 08:20 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: Improving Conversion, Advertising, persuasive copywriting, Online Persuasion, Merchandising, Persuasive Online Copywriting, Offline Persuasion, Marketing Rants, Billy Mays, product presentation, Demonstability, infomercials, Persuasive Copy

• The Best Product Image On A Website

  As consumers you and I see many product images (both on ecommerce and B2B) on websites weekly. How do you make a product image stand out from all of those? What I want to highlight are the best, the most persuasive, the unforgettable ones. Who has them? Do you have… Posted Jun 26 2009, 10:58 AM by FutureNow's GrokDotCom / Marketing Optimization Blog Filed under: Persuasive Design, Merchandising, Optimization Tactics, product-images, product presentation