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Generating targeted traffic and conducting website optimization are critical to increasing online sales. Ok, yeah, you already know that But did you know that traffic generation and website optimization aren’t mutually exclusive? There are tactics that will help you accomplish both goals at the same time, and one FutureNow Partner recently spoke to…
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Last week, my team of analysts and I were discussing a client that wasn’t getting the types of results we had expected. This particular client was implementing changes well and clearly should have seen the conversion rate needle move based on those efforts. Instead, the numbers were flat. Something was…
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We marketers are very busy people. In today’s challenging economy, with its rapid digital pace and customers empowered like never before, the demands are never-ending. So, we love things that make our job easier. Or at least appear to. The Words ‘Marketing Automation’ are Like Music To Our Ears According to one…
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If you offer a subscription based product or service, you may find that your “direct traffic” is above average. This could be an indication that your existing customers/members are coming back to your site for additional information they need. If these customers aren’t tagged somehow and you don’t have in depth…
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Every visitor comes to your site in their own personal “buying stage.” The buying stage is a wide spectrum, but we generally break it into Early, Middle, and Late stages : Early means that the visitor has a problem, and is looking for a solution. They may not know who you are, or…
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Personalization, done effectively, is a lot more than making product recommendations or using technology to welcome a visitor by name. Smart personalization is the process of providing more relevant content and offers to your visitors based on their preferences and behavior. I call it persona-lization. Thankfully, today’s technologies have come a long…
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By now, many online retailers should be familiar with the abbreviation “RFM,” which stands for recency, frequency, and monetary value. For a refresher, here’s my explanation from 2002 . Over the past several columns, I’ve examined conversion rate basics. This week, we continue our study of the basics with an updated look…
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It’s been some time good reader, so happy end of January. We’re one month closer to summer.
I realize times are tough right now – budgets are cut shorter than Barack Obama’s hair, company headcount is shrinking faster than Nortel’s stock and general uncertainty is causing big-time havoc on anyone looking at long term planning. [...]
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My name is Bryan and I am a screenshot addict . When I fall off the wagon, every so often, I’ll go ahead and pick a keyphrase and start clicking through PPC ads and their landing pages and take screenshots of the whole entire experience. You can’t imagine how often the experience…
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1. Site-Perf - get an accurate, realistic, and helpful estimation of your site’s loading speed. The script fully emulates natural browser behavior downloading your page with all the images, CSS, JS and other files – just like a regular user. A unique feature is that site-perf.com allows to measure packet loss…
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I knew I had to buy a copy as soon as I saw it on the magazine stand: the issue of Time Magazine with Presidential temperament as the front cover story . They even had four presidential faces on the cover, which, before examining them, made me think of previous explanations…
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Converting first time visitors are a must if you want to succeed in uncertain economy. They’re also often times pretty expensive to convert into sales. Join FutureNow’s co-founder and best selling author, Bryan Eisenberg as he teams up with the Sitebrand team to help you tackle the issue head on… Most of…
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At the eMetrics Summit today, Google Analytics announced new enterprise-class features including custom reports, advanced segmentation, an API, as well as an updated interface, richer data visualizations, and an integration with Google AdSense TM . * Custom reports * enable customers to create their own reports with the metrics they want to compare organized in the way…
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First time visitors are likely your largest underperforming segment of website traffic. And they’re also the most expensive…right? Right.
Because the impact of how you market this huge segment is so significant, Sitebrand invites you to register for our Oct. 30th webinar called: “Your Website and First Time Visitors: Friend or Foe?”. And who better to co-present than [...]
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With eCommerce competition at an all-time high, it’s an advantage to find the right balance of mass customer appeal (acquisition) and niche customer segmentation (retention and loyalty). According to Shop.Org’s State of Online Retailing report for 2008, online retailers allocate 53% of their marketing budgets to online customer acquisiton. But sadly only 21% of marketing dollars [...]
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