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comScore today released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Highlights from the report below: The top video ad networks in terms of their actual reach delivered were: BrightRoll Video Network with 27.2 percent penetration of online video viewers, SpotXchange Video Ad Network with 19.8 percent, and Tremor Media Video Network with 16.6 percent. 135.4 million viewers watched 12.7 billion videos...
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MySpace began rolling out new functionality today that allows users to sync their MySpace status updates with a Twitter feed. Any U.S. user can opt-in so that updates created on MySpace will appear on Twitter and posts to Twitter appear within their MySpace status & mood. The system was created using open authentication technology OAuth which allows limited data to be shared between sites while protecting account credentials. Syncing functionality includes: Status updates synced from MySpace...
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Depending on who you listen to the Facebook Lite offering that was inadvertently sent to many Facebook users is everything from a direct frontal assault on Twitter to a speed enhancer. Since this product was not even supposed to be released as it was it may not really matter what it really is because it’s not really ready to even ‘be’ quite yet. Two takes came from Mashable and TechCrunch and they are very different. Mashable’s take can be summed up as follows It is a completely...
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UK Music fans are turning their backs file-sharing in favor of streaming and other ways of sharing music, especially amongst teens, according to the latest survey by The Leading Question and Music Ally of 1000 music fans: The overall percentage of music fans file-sharing every month) has gone down since the last survey from 22% December 2007 to 17% in January 2009. The biggest drop in those regularly file-sharing occurred amongst 14-18 year olds. in December 2007 42% of 14-18s were file sharing at...
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iPhone music apps and mobile videos may soon become as important to marketing and artist whose audience skews older as it already is those whose fans are under 24. A new Nielson survey shows that 82% of iPhone users are over 25 with 53% over 35 years of age. Other finding of the Nielson iPhone survey include increased video viewing include: As of April 2009, Nielsen estimates that there are 6.4 million active iPhone users in the U.S ., up from 2.1 million a year prior. The most impactful iPhone announcement...
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A study was released today, conducted by inbound marketing company HubSpot , which looked at 4.5 million Twitter users over a nine month period. The data was gathered by their proprietary Twitter Grader tool and provides more confirmation of what we reported last week following a study conducted by a Harvard MBA candidate and assistant professor : As the tool as grown its usage has not in the same proportion. What in the world does that mean, right? Of course if there are a gazillion people signing...
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The arms race between Facebook and Twitter or social media supremacy has its good and bad moments. The good is that all of this ‘one-upsmanship’ should eventually lead to better tools for social media users. The bad news is that we have to hear about every time someone at one of these two companies has a thought. So today’s update comes from Facebook. According to the WSJ Facebook Inc. is expected to announce significant plans to open up core parts of its sites — namely the...
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Today, according to the Facebook blog, Facebook’s 200 millionth active user joined the most popular social network in the world . To celebrate, Facebook shows off a world map of its user density, fun facts about the number 200 million and, in an era of community outreach, highlights a few ways they’re making a difference around the world in a video today. Check out where they’re most popular: The highlighted apps include an app that helps to find missing children in South Africa...
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Here are the top 10 converting websites for May 2008*. These are based on Nielson Panel data and are calculators by toolbar user to final conversion.
1. ProFlowers 35.70%
2. Office Depot 31.40%
3. Blair.com 23.80%
4. FTD.com 21.30%
5. QVC 18.70%
6. CDW 17.90%
7. Lands End 17.50%
8. 1800flowers.com 16.80%
9. Drugstore.com 16.20%
10. HSN.com 15.80%
*Source: Nielsen [...]
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